I. SpecOps Roundtable
Spec Ops Roundtable - PoCKey PillarsSteward ElectionsIdeas
IDEAS: Exploring TiersIDEAS: New User AcquisitionIDEAS: Industry/Sector Groups?IDEAS: Exploring Pledge / Tithe
New User Acquisition into Ecosystem
New user acquisition is a critical aspect of marketing for Arbitrum. It involves attracting new users to the Arbitrum ecosystem and encouraging them to actively participate in it. This can be achieved through various strategies, including airdrops, incentive programs, and targeted marketing campaigns[1][2][3][4][5][6][7][8][9][10].
Airdrops
Airdrops have been used by Arbitrum as a strategy to attract new users and incentivize participation in the ecosystem. For instance, Arbitrum launched its token ARB by airdropping 12.75% of the total supply to early users and transitioning the governance of the network to a DAO[8]. The airdrop was designed to fairly distribute the ARB tokens to a large cross-section of real Arbitrum users, taking into account a variety of metrics of network usage[9]. This strategy not only attracted new users but also gave them a stake in the governance of the Arbitrum ecosystem, thereby encouraging active participation[8][9].
Incentive Programs
Incentive programs can also be effective in attracting new users to the Arbitrum ecosystem. For example, Trader Joe, a project on Arbitrum, proposed allocating a portion of its grant to support new builders who launch on Arbitrum during the incentivization period. This allocation aims to bolster the growth of the Arbitrum Ecosystem by providing crucial early-stage support to promising projects, ensuring their long-term success[4].
Targeted Marketing Campaigns
Targeted marketing campaigns can be used to raise awareness of Arbitrum and attract new users. For instance, Trader Joe planned to amplify the network effects of the allocated grant incentives via an Arbitrum Adventure branded Marketing Campaign. This approach aimed to create a ripple effect that drives user acquisition for the Arbitrum Ecosystem[4].
Distribution & Discovery
Distribution and discovery involve making Arbitrum and its associated projects easily accessible and discoverable to potential users. This can be achieved through integration into common environments and platforms, supporting standardized interfaces and modular architectures, and nurturing pooled liquidity strategies[1].
Integration into Common Environments and Platforms
Integrating Arbitrum into common environments and platforms can make it more accessible to potential users. This can involve integrating Arbitrum into popular wallets, exchanges, and other platforms where users are already present[1].
Supporting Standardized Interfaces and Modular Architectures
Supporting standardized interfaces and modular architectures can enhance the discoverability of Arbitrum and its associated projects. This can involve supporting common standards for smart contracts, APIs, and other interfaces, making it easier for developers to build on Arbitrum and for users to interact with Arbitrum-based projects[1].
Nurturing Pooled Liquidity Strategies
Nurturing pooled liquidity strategies can enhance the discoverability and accessibility of Arbitrum-based projects. This can involve nurturing strategies such as liquidity mining, yield farming, and other incentive programs that encourage users to provide liquidity to Arbitrum-based projects. This can make these projects more attractive to potential users and increase their visibility in the ecosystem[1].
In conclusion, new user acquisition and distribution & discovery are critical aspects of marketing for Arbitrum. Strategies such as airdrops, incentive programs, and targeted marketing campaigns can attract new users to the Arbitrum ecosystem, while integration into common environments and platforms, supporting standardized interfaces and modular architectures, and nurturing pooled liquidity strategies can enhance the discoverability and accessibility of Arbitrum and its associated projects.